PlanetWise Strategic communications for people & ideas that can change the world
What We Do
Seasoned political strategists. World class journalists. Award-winning copywriters, web site designers, filmmakers, animators, and market researchers. At PlanetWise, we have assembled a dream team of strategists and communication specialists who not only share a deep sense of urgency about the future of our planet… but a passion for working with future-makers — the idealistic innovators who are making The Next Big Thing a reality.
We partner with progressive organizations, mission-driven start-ups, and innovative corporations across the globe who don’t see the climate crisis as tomorrow’s challenge, but today’s opportunity. Our partners are working to build the world we want to live in – a healthier, greener, more equitable world.
Process & Services
1. Research & Analytics: Identifying Opportunities
We are a strategic communications agency that specializes in innovation. Data insights, and the obsessive tracking of emerging trends underly our communications planning. We work with you to develop a budget-friendly research plan to help define goals, challenges, and recognize opportunities. We provide:
- Qualitative research (online and live in traditional and nontraditional venues)
- One-on-one interviews and focus groups
- quantitative research (consultation, management and analysis)
- Foresight analysis and growth opportunity
2. Strategic Planning – Defining Audience & Messaging
After identifying and testing receptive audiences and what influences them, we develop and test the most persuasive ways to express and deliver your point. We use foundational messaging to help our partners describe, deflect and advance priorities – whether it’s to introduce a new product or idea to the world, or to transition or alter your reputation.
- Positioning & Branding
- Message Development and Storytelling
- Communications Planning and Roadmap
3. The Campaign –Communications and Marketing Execution.
The next step is the step we live for: campaign execution that achieves strategic objectives. Our multi-disciplinary creative team can execute any plan in any medium – from direct mail to digital, from social media to video to podcasts to white papers. Whether you need a specialized creative service to supplement your team— or want us to manage and execute an integrated marketing program — we’re ready to deliver everything you need to educate, persuade, and move audiences to action.
Who We Are
Creatives, Politicos, Futurists
Anil Mammen
Principal
One of the Democratic Party’s leading authorities on direct mail advertising, Anil Mammen has spent the past 28 years developing messaging and creating targeted communications for candidates, Party committees, initiative campaigns, labor unions and progressive causes. MORE.
Josh Schonwald
Principal
Josh is a writer and communications specialist with more than 25 years of experience developing effective messaging for Democratic candidates, party committees and progressive causes. MORE.
Doug Lambert
Strategic Partner
Doug Lambert is a veteran entrepreneur, investor, and business executive with more than two decades of experience guiding innovative startups in all stages of the entrepreneurial journey. During recent years he has specialized in helping nurture startups in the industrial cannabis sector. MORE.
Siobhan Roth
Sr. Writer
Siobhan Roth is a senior writer and researcher who develops strategic messaging for political and corporate clients. Siobahn is an award-winning journalist with more than 20 years’ experience. MORE.
Why We’re Different
We Understand the Innovator’s Challenge
World-changing innovators face unique challenges — the challenge of explaining complex ideas, the challenge of reaching through a cluttered, over-saturated media landscape, the challenge of persuading skeptical, often hostile audiences of a new approach or way of seeing.
At PlanetWise, we live for the innovator’s challenge. Whether it is winning elections for progressive Democrats in a deep red state, introducing a new policy idea to a skeptical public, or persuading a way meat-eater to try an unfamiliar, yet sustainable food, we have decades of expertise using the best tools of our trade to ignite curiosity, engage imaginations and inspire change.
The Future is Our Beat
We support innovators today that will build a better world tomorrow. To change tomorrow, our clients — the future makers — must have insight into what is ahead. Founded by journalist Josh Schonwald, author of The Taste of Tomorrow: Dispatches from the Future of Food, PlanetWise obsessively tracks the projects, ideas, technologies and trends that will shape tomorrow. Whether it’s breakthroughs in AI, biotech, or renewable energy, or cultural or demographic shifts, our team seeks to understand how innovations work, why they matter, and what’s next — so that we can help our clients achieve their strategic goals.